The development of a new product starts with an idea or problem, an appropriate solution must be worked out. SP-Innotive specializes in devising tailor made solutions to engineering problems. This is done in the form of a 3D concept design. A concept design is created in a short time. Not all facets are worked out in detail, but it shows all the features and functionality and there is paid enough attention to it to call it a working design. This concept can form the base for an engineering meeting, so that each person involved can give their input. It can also help to convince non-technical decision makers in making the suggested investment. After all, a good picture or drawing can say more than a description of a thousand words.